The Lance Armstrong of Yogurt

In August Lance Armstrong stopped fighting the charges the antidoping agency brought against him and in October was stripped of his 7 Tour de France titles. And today it was announced that Armstrong would resign from his cancer-fighting charity Livestrong. You might be wondering why I’m talking about Lance Armstrong on a food blog…well, it’s because Danone pulled a “Lance Armstrong.”

To all the yogurt eaters out there, which I hope is all of you except of course if your lactose intolerant, but then there’s always soy alternatives, so no excuse - get out your shoebox of receipts because Danone is forking out some money!

In September Danone agreed to a settlement of $1.7 million dollars for falsely advertising that their probiotic yogurt drink could boost immunity and regulate digestion. Of course they denied any wrongdoing but agreed to the settlement to avoid further court costs…story sound familiar?…Lance Armstrong…

Anyways, if you have proof of purchase, Danone will compensate you anywhere from $15 to $50. They have also agreed to remove the words “clinically proven,” “immunity,” and “scientifically proven” from its packaging and ads.

If you would like more information regarding probiotics, check out my post from August 2011 “Probiotics Digest.”

Image courtesy of Hungarian Snow